WORK
Jacques' Wein-Depot
Digital omnichannel commerce platform
We are developing the complete digital platform for Jacques’ Wein-Depot, including an eCommerce connection. Find out more about our mission, branding & design, customer experience and how we are establishing a new sales channel with Jacques'.
+25%
Homepage visits
+70%
Users on
the homepage
+81%
Mobile User
All values refer to measurements from the home page of Jacques’ Weindepot from April 1 to June 30, 2024, compared to the same period in 2023.
1 | MISSION
Development of a digital product for the online sale of wine, which ultimately strengthens the connection between customers and their local depot.
Neighborhood
in the digital world.
Jacques' Wein-Depot is represented in almost every neighborhood with well over 330 depots in Germany. There, the depot owners welcome their customers warmly and at eye level - always according to the motto “Come in and try”. Every two weeks, Jacques' delights its customers with new introductions from its well-curated range.
This personal touch needs to be reflected in the digital world and the digital product needs to be seen as more than just a simple extension. Linking the personalities of our neighbors with innovative technology is at the forefront of our development. The result is a sustainable product for people.
2 | BRANDING & DESIGN
Inspiring professionalism in the local wine trade.
Personality first.
Branding follows.
As a central element of the entire Jacques' DNA, people are at the heart of the philosophy alongside wine.
The depot owners not only characterize the Jacques' locations with their personality, but also personally shape their depots. To bring this unique atmosphere to life digitally, all 330+ depots and their owners were individually photographed and lovingly presented.
Jacques' visual language is genuine and inspiring. High-quality motifs are captured in a contemporary way. Modern and high-contrast color and light moods are complemented by close-ups, the focusing play with blur and exciting angles.
They tell a story and whet the appetite for the wine worlds of Jacques'.
We helped shape the digital part of the redesign of Jacques' image from the very beginning.
The primary colors are derived from the world of wine: wine red as the color of the wine, wood brown as the color of the vines and wine barrels, and paper white as the label on each wine bottle.
Red areas are always transparent and placed accordingly on picture motifs. Their appearance is based on the play of colors of red wine against the light.
The horizontal lines are a defining element of Jacques' typical design. They always define the beginning of the communication and are used to structure the information as it progresses.
The use of the claim “Hereinprobiert” in the form of a seal underlines the personal, lively charm of Jacques' and also functions as an activating seal of approval.
In the application:
the digital product from Jacques'
Depending on the task and objective of a page, the content is flexibly curated from the component library and arranged along a defined storyline like a vine.
Components from the module categories “Inspiration”, “Product” and “Information” are placed in the responsive grid according to the strategic goal of the site.
3 | CUSTOMER EXPERIENCE
Digitally accessible
The product as an experience for the senses.
Not only the proximity to our neighbors, but also the personal and close relationship with the winegrowers plays a fundamental role for Jacques' Wein-Depot.
This is reflected in the inspirational content and imagery on our winegrower detail pages.
On-site depots as personal
touchpoints for customers.
The main goal of the depot detail pages is to translate the analog shopping experience into digital. Here, too, the focus is on the individual personality of the depot owners.
In addition to emotional insights into the individual depot on site, the most important information about opening hours, accessibility and additional services is also available.
Discover the wine virtually,
just like in the depot on site.
The product detail page focuses on the wine.
Inspirational texts, great quotes from the winemakers and current customer testimonials give interested parties as comprehensive a picture as possible of the respective product.
All the necessary nutritional information rounds off the detailed information on the various wines.
The buy call to actions are always located in the visible area of the page via a so-called sticky box, thus increasing their performance.
All details at a glance.
The zoom view.
The wine label is one of the deciding factors when buying. For this reason, we use our Zoom-View to present each bottle within easy reach.
Reserve & pick up
The route from the digital platform to the depot in the neighborhood.
Together with Jacques', we are introducing another distribution channel. Customers select their favorite wines online and have them deposited in the depot of their choice.
The personal contact between customer and depot owner when picking up the pre-ordered wines creates a close bond - to the benefit of everyone.
MEET OUR EXPERTS
Talk to Sebastian
Sebastian Flock is one of the founders and a strategist at acb.studio. He sees the potential and opportunities in your business model. And he loves to twist and turn challenges until he finds the optimal solution.
MORE TO READ
Move along.
A lot to see here.
Your visit on this website produces according to the measurement on July 18, 2024 on websitecarbon.com only 0,37 g of CO₂. Want to know more about the environmental footprint of digital products?