WORK
beeline group
Corporate Website
acb.studio is developing the corporate website for the beeline group to present its brand, values and business model to the general public. Learn more about design, designsystem, Kirby CMS und digital sustainability.
OUTCOMES
The result: a much better performing and more sustainable digital product.
All values stated refer to tests on the live server and after initial filling with real content within the first 24 hours after relaunch. Testing tools included https://www.websitecarbon.com and Google Lighthouse.
1 — DESIGN
A strong brand creates space.
The beeline group is the umbrella organisation of the SIX, Tosh, I am, and accessories collections. Headlines are confidently presented in the concise corporate font, while the brand colours are used discreetly or in deliberate contrast.
The Beeline Shapes developed for the brand are shown in a subtle animation in the background — with the individual shapes elegantly merging into one another.
2 — DESIGN SYSTEM
The system for consistency
and improvement.
As all digital products, we have developed this one as a consistent and, therefore, sustainable design system. All patterns (recurring elements and designs) in this system are defined in such a way that they can be implemented quickly and uniformly in the development.
Blocks are the elements in the Kirby CMS that can be used by the content editor to build entire pages quickly and efficiently.
The design system can be navigated in a separate Figma prototype which contains all details from grids and patterns to real prototypes for aspects such as navigation behaviour.
3 — KIRBY CMS
A content management system for
people.
Kirby CMS is one of the best performing and most user-friendly content management systems on the market. The CMS adapts to the needs of the client, not the other way around. Kirby CMS stores the content in simple text files, whereas pages are created as folders. Thanks to the lean structure, all pages can be configured as multilingual with minimal effort.
We are here to help.
As a certified Kirby partner we want to introduce you to one of the most user-friendly and flexible content management systems on the market. Ready to find out more?
Feel free to contact us.
4 — NACHHALTIGKEIT
beeline group —
a digitally sustainable product.
Sustainable by default — describes the philosophy behind every digital product created by acb.studio: from the concept and design through to frontend and backend development.
Based on user-centric client journey mapping and a sophisticated design system, using assorted font styles and a lean code structure, we not only achieve high-performance results, but also demonstrably reduce CO₂ emissions.
For the beeline group's digital product, this specifically means an A rating in the Carbon Rating System and a CO₂ emission of only 10g per sample page view.
MEET OUR EXPERTS
Talk to Sebastian
Sebastian Flock is one of the founders and a strategist at acb.studio. He sees the potential and opportunities in your business model. And he loves to twist and turn challenges until he finds the optimal solution.
WHAT’S NEXT?
Keep going.
There’s a lot more to come.
Your visit on this website produces according to the measurement on April 04, 2024 on websitecarbon.com only 0,52 g of CO₂. Want to know more about the environmental footprint of digital products?